How Do Hashtags Work on Instagram? Your Questions, Answered


Do you remember the first time you used a hashtag? Adding them to your social media posts seems like second nature now.

Before their creation in 2007, social media users were often frustrated about the lack of clarity in their news feeds. But the addition of hashtags in posts allowed people to connect with topics instantly without unnecessary scrolling.

However, what if you’re new to Instagram and want to increase your visibility? Have you been asking yourself how do hashtags work on Instagram?

Don’t worry. In our guide below, we’ll break down the importance of Instagram hashtags and how you can elevate your content by adding them to your posts.

What Are Instagram Hashtags?

A hashtag is a single or group of keywords that have a pound sign in front of it. For example, it would look like this: #Instagram.

When using them on Instagram, the highlighted word becomes a link that connects you to other content using that hashtag. You can also use tagging to highlight your content to those following particular hashtags.

If you’re working on a specific project or want to highlight a campaign, you can use hashtags to tie your content together. Your followers wouldn’t have to scroll through your entire feed to find the videos.

How Do Hashtags Work On Instagram?

To use hashtags on Instagram:

  1. Enter the ‘#’ sign
  2. Type in the keyword you want followers to see
  3. Format your post and then add it to your page

As you begin typing in your hashtag, you’ll immediately see how many posts use a similar hashtag. You’ll also be able to use up to 30 hashtags if you want. But it would be best if you aimed for 3 to 15 to avoid clutter under your post.

It’s important to note that some hashtags can get banned by Instagram. If the platform thinks your hashtags are spammy, they will ban them, leading to less engagement with your posts. 

For example, a hashtag like #followback or #likeforlike might get your post flagged by Instagram because it’s overly used by people wanting to gain followers.

The Importance of Instagram Tagging

As we’ve already established, using hashtags on Instagram can increase your post’s visibility. However, it also comes with additional benefits such as:

  • Encouraging audience interactions
  • Analyzing competitor market reach
  • Helping with various content ideas
  • Linking to other campaigns

There are multiple types of hashtags you can use depending on your content. You can read more about them in this guide on using hashtags.

Hashtags Will Enhance Your Content

The question “how do hashtags work on Instagram” is common among those new to using Instagram as a marketing platform. However, with our guide above, you now know how they work and their importance for your content.

Choose your hashtags wisely and watch your social media engagement soar to new heights.

If you’re interested in learning more about how to use the Instagram tagging system or other social media platforms, visit our blog for related content.


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