Multi-level marketing (MLM) is a special form of direct sales and is also known as network marketing (NM) or structure sales. “Classic direct sales” are about selling products to end customers. In MLM, in addition to the sale of the end products, there is also the recruitment and motivation of new members in order to earn money from their sales.
This scheme can be extended downwards at will. That is why one often speaks of the pyramid system. The percentages shown in the graph vary for each MLM company and are used here for illustrative purposes only.
Importance of multilevel software for you
If you are going to manage a multilevel company, it will be important that you can have easy control of what happens. You need to manage payments, create invoices and communicate directly with your work team. The automated multilevel software will allow you to take all this control without having to keep accounts with infinite spreadsheets. In this way, when an affiliate enters, they are automatically placed under their sponsor; when making a sale, the commissions are automatically divided between what will be left for the affiliate, the network and for the company.
Multi level marketing software is in charge of establishing through computer systems the relationship that exists between each member of the system and its associates, first facilitating the order of our multilevel business and the calculation of commissions of these complex networks. These are some characteristics that a MLM Software should consider:
1.- The robustness of its infrastructure. Today the operations of multilevel systems must be supported by MLM software that resides in High Availability Data Centers.
2.- A specialized software for multilevel integrates as part of its structure and design the ERP Enterprise Resource Process model and complies with the 4 cardinal points of business administration: purchases, sales, warehouses and treasury.
3.- The software for multilevel companies solves the problem of defining the compensation and commissions calculation models of the multilevel business or direct sales, but it goes further, since being designed with mathematical and actuarial bases allows traceability as throughout the business process.
4.- A relevant aspect of multilevel Software is adaptability since it is multi-language and multi-currency which allows it to be adapted to any country in the world and to any type of product, no matter how complex it may be.
5.- Security is a fundamental characteristic of Multilevel Software. Since it applies the international standard of computer security: Authentication, Authorization, Agenda and Audit.
6.- One value that Multilevel Software provides is to contemplate from its design one of the essential processes for the success of a multilevel business: CRM Customer Relationship Management.
7.- By having an approach oriented to BI Bussines Intelligence, website development company in India and Multilevel Software contemplates reports and financial queries that will give the multilevel business information on decision-making.
8.- Of course, the benefits of Multilevel Software go beyond the simple registration of operations. It is oriented to the success of the multilevel business since it has an Electronic Commerce platform and an administration panel so that each member of the network has practically a sales tool with them.
9.- Multilevel Software is the most efficient MLM software for direct sales in the world due to its specialized approach to the industry. It has exclusive tools focused on marketing networks such as online chat, video messages, downline, collaborative whiteboards, promotion and offers engines, network analysis and structures, among other tools.