Customer success is important for any company. For any company, retaining customers is important. Churn is definitely not desirable by any company. Who wants to see their customers go? No one right. In a business, it is important to gain customer trustand confidence. This is exactly what will lead to customer success. Customer success has become necessary as the cost of retaining a customer are much lesser than the costs of acquiring a new customer. So, for companies who want cost effective solutions that will promise revenue, sticking to customer retention is important. These are key components of customer relationship management.
Companies try multiple tactics to retain customers because losing your client is highly possible. Companies who are customer centric do anything to pull down their churn. Customer success is necessary to maximise the value of your product for customers.
Why Customer Success is Important?
Customer relationships that are longer are cost-effective and profitable than client acquisition. Customer success makes for recurring revenue and helps improve margins for profit. For customer success, it is important to engage in order to increase revenue. Customer success is important to decrease churn, increase revenue, retain customers, improve value of product, and make customers satisfied.
10 companies that are acing in their customer success
Ambition is a SaaS company that helps employees be more productive in their work time. Ambition helps its customer engage deeply and learn continuously. Ambition communicates with its customers on a regular basis improving customer success.
A customer success platform that is dedicated to improving customer engagement. The tool helps customer success teams track activity of customers and improve them. The team themselves use their smart tool to track customer behaviour. SmartKarrot walks the talk with their customer-centric attitude and quick responses.
Unbounce is a landing page optimser tool in the digital marketing space. They have a strong customer success team that works regularly keeping core KPIs in mind. It develops creative solutions to complex problems. Every employee advocates for customer success.
Cratejoy offers businesses subscription to create own website. They have an effective business model for customer retention. They take customer feedback seriously and look at improving customer engagement always. They have high level of personalisation that offers customers a better experience.
Slack is a global company that has integrated itself with the communications operations of many enterprises. Slack also treats its customers with lot of care. Customer feedback is taken seriously and acted upon. Customers are kept engaged with messages, emails, videos and more. Product also adapts as per situation to bring clarity to users.
Etsy is for those who love handmade stuff. The company focuses on unique stuff for its customers. Through data analytics, they can track the range of products customers prefer. The customer support team then gives the customer the personalised experience they want. Every customer feels special and is retained with the company.
Wistia offer amazing support to those who are initially starting a video. They can adapt easily and offer what customers love. The customer support operations are designed to scale businesses. Through a strong pillar of email engagement, Wistia speaks to its customers.
StudeiPress helps customers build wordpress sites. The team is very active on all support forums. This has improved retention and enabled better growth. Customer education is another aspect the team is nailing. With a variety of content and tutorials available, they have given customers the chance of tackling problems themselves.
The largest domain marketplace offers the best customer support. It has made the company stand out from its competitors in terms of customer retention. Frequent email messaging, phone support 24/7, live chats and more are helping the company scale operations for other businesses.
Buffer is a social media management tool that has a ‘happiness team’. To make every interaction with customers amazing, they use emails, tweets, calls, and more. They are extremely customer centric in their approach and are building a loyal community through customer success efforts.
Every interaction with a customer count. The omnichannel approach is important as it combines all the customer touchpoints to offer a unique experience. This is the base for customer satisfaction and engagement in the long run.
Jyothi Tulasi is tech-savvy and proficient in technical SEO optimization for various SaaS products. She has profound expertise in outreach. She loves connecting to people and singing in her free time.