Whenever you are considering developing a social media strategy for your business, you probably think of Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry.
However, different types of social media platforms are available, with new systems and styles appearing regularly. Many are quite specialized; some have the capacity to be future Instagram or Tok-Tok.
Many platforms were focused on one goal, such as networking or sharing sites, which have evolved from the early days of social media. The most established social media sites now include live streaming, augmented reality, commerce, social audio, and other features.
So instead of giving you high-level explanations on Facebook, Twitter, and LinkedIn (which you can find everywhere!), we will try to help you how to select your required platform. If you are not willing to hire a social media agency at this point, the following tips will help you.
How To Choose A Platform For You?
With the ever-increasing number of social media sites, it can be difficult to know if each is worth your time.
Allow your social media marketing strategy to guide your decisions, and only join networks that support your goals to avoid spending time learning the ins and outs of each new platform.
Know the needs of your audience
Before joining a new social media site, the first thing you should ask yourself is, “Where is your audience?” Going to where your audience is now made more sense than joining a new platform and getting your audience there. What kind of material do they want? What types of accounts do they follow? Are they content providers or passive consumers?
Determine where your target audience, your desired consumers, are spending their time after reading through the many social media sites available. Most social media platforms offer native audience analysis tools to help you determine who is using which platform.
So take a closer look at your target audience. You may not be able to generate material that will appeal to everyone on social media, but it should spark the interest of your target demographic. You can provide relevant material that will resonate with your audience by finding the sites they visit and categorizing them into separate categories. Segmenting your audience into distinct personalities is an essential part of good social media marketing.
Check out market statistics
When a new social media network is born, it is crucial to distinguish between a brilliant new product and a rapidly developing platform with the ability to stick around.
While no one can predict the future, one approach to determining whether a platform will survive is to compare its stats with those of existing social media sites.
As a business, you should analyze your statistics on each social media platform on regular basis without fail. Consider why these pieces wowed your audience and how you may improve engagement on the same medium and others.
If specific posts have not performed well on different platforms, reconsider the times of day you post and the type of material. Knowing when to post on various social platforms helps you post during peak hours for increased engagement and conversation. Make sure to sync this information with your social media schedule so you can schedule strategic posts.
When it comes to selecting the best social media channels for your brand, whether you are a small business owner or an executive director of an association, don’t be afraid to experiment! Therefore, whatever channel you use, your target audience will love to see the “people” side of your business.
Personalized Social Media Material
Including social media in your business plan is one of the most effective ways to build your brand and promote your services and products. Each platform offers unique benefits to your business. Pay attention to the personalization of every social media site.
Give a unique touch to the publications on each platform. Predict what your intended interest group will be looking for on each social media network.
Similarly, create and disseminate a variety of content on social media sites, such as blog articles, infographics, news, photos, and videos. Consider how you may use live video in your business marketing strategy. Remember, as an Instagram marketing agency focused on Instagram marketing and a Facebook specialist to look after the Facebook trends, you cannot use the same tools for different networks.