SEO is a work of time, constancy and monitoring of periodic updates in Google’s algorithms. As we all know by now, having a well-positioned and easily navigable site is really important, but what awaits us in 2021? Here are the main points to follow.
The acronym EAT encompasses the three fundamental criteria on the basis of which Google considers content relevant or not: Experience, Authority and Reliability.
How to be recognized as authoritative by Google? It is essential to first outline the target to which you intend to address: once this has been done, it will be easier to understand which topics are of interest and which are not.
Content must be engaging and easily shareable. Furthermore, textual ones with 3000 or more words have been found to get more views and shares than those that count less.
According to some forecasts, by 2022 more than half of families will own a Smart Speaker and we had already talked about the increasingly central role of the voice in the Social field. Voice search technologies are changing the way users search for information on the web: natural and complete sentences are used when contacting virtual assistants, and this is what you must do on your site to be found. And don’t forget how voice search is also becoming very important for online shops.
Videos and Images:
YouTube is currently the most visited website in the world, and videos are generally the content considered most usable. For this reason, it is also important to optimize your video content, sort it into sections and add coherent titles, descriptions, tags and keywords.
Even well indexed images help to position your site well in search engines, increasing its visibility.
AI: Rank Brain:
Since 2015, Google has based its search engine on Rank Brain, an algorithm that through artificial intelligence modifies the way users interact with the web. This algorithm learns automatically and is able to create links between sentences and words.
It is essential that your site is always optimized in its function: an impeccable browsing experience, well-organized content, light files and minimum page loading times are the essential features.
Featured Snippets are the search results that appear first, in a larger and often related image format: they are used to give a quick and consistent response to the user.
Appearing in this position is a great source of traffic for your site: to get there, keep in mind that it is not only the main keywords that are important, but also the related ones. For this, one should not focus on single words, but also on groups of topics.
A large number of users use the Internet to search for products or services in their area. To be easily found, create a page on Google My Business, take care of your backlink strategy and study the behavior of competitors.
Forecasts say that by 2025 over 70% of users will browse from mobile, so it is essential that your site is optimized for viewing from smartphones.
Furthermore, it is Google itself that considers this a very relevant factor: the Google Search Console can help you with this.