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How to Leverage Social Media Posts for Your Business

 

In today’s world, social media is king. In fact, over 72 percent of Americans use at least one form of social media on a regular basis. It should come as no surprise that the focus of marketing campaigns has shifted from television and print to social media marketing.

If you really want to boost your profits, then it’s important for you to carefully tailor your social media posts to convert engagement to sales. Read on to learn how to efficiently leverage social media posts to your business’s benefit!

Know Your Audience

The first thing you should know about social media marketing is that there isn’t a one-size-fits-all approach to take. You’re going to have to spend some time researching your audience.

This will help you determine what tone to take in your posts. More importantly, it’ll also help you narrow down where you should place your posts. Many people think that it’s best to cast a wide net across various platforms when launching a social media marketing campaign, but it’s actually better to focus your campaign on the sites that your customers visit the most.

Drive Engagement by Creating Attention-Grabbing Content

There are many Instagram growth hacks out there that’ll help you broaden your audience on the platform. Before you can work on those, you have to create content that grabs the attention of your customers.

The best way to craft engaging posts is to create posts that tell a story. Those stories should feature your products or services, but not be a direct advertisement for them. For example, if you have a small bed and breakfast, tell the story of one of your recent visitors and how your business helped them.

Utilize Influencers

Everyone has heard the term “influencer” thrown around, but if you’re a business, they’re often the key to driving traffic to your website. The best thing about them is that you don’t have to create the post itself. Instead, you work with an influencer to try out and recommend your product and create posts about it on their page.

Instead of paying per click or paying per impression, you pay the influencer outright. It might be more upfront, but it could save your marketing budget in the long run.

Customer Service Is Key

Every business strives to provide great customer service. Why not make your company’s stellar customer service work to your advantage?

Studies show that potential customers are more likely to click through on posts where there is active engagement between customers and a company’s customer service department. It’s a simple thing to do that can net you a lot of new customers! 

Are Your Social Media Posts Working for You?

Social media marketing might sound super easy, but it takes practice in order to create effective social media posts. When you’re first getting started, don’t be afraid to experiment with different platforms and post styles to learn which one works best with your audience. Over time, you’ll become a social media marketing master!

Do you want to learn about more great ways to get the most bang for your marketing buck? We can help you out with that! Check out the rest of our blog for tons of marketing tips.

 

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