What kind of writers do you need on board your team? Not all writers are the same. Some write TV scripts and others marketing campaigns. Some write business proposals and others handle academic writing. If you are looking for a talented writer to join your department, you need to be sure about the kind of writing you’re hiring for. Start by being clear about the differences between academic and business writing.
What is Academic Writing?
Academic writing tends to be expository. It’s meant to explain concepts and ideas. Anyone who performs academic writing is sharing information and knowledge. It’s meant to show teachers or instructors what you’ve learned, which is why it’s often the kind of writing undertaken by students. It’s the perfect vehicle for showing off a student’s thought process and how they arrive at a conclusion. It can also be used to express their thoughts surrounding a topic or issue and defend an idea or stance.
What is Business Writing?
On the other hand, business writing is writing that gets the job done. It doesn’t stop at explaining a certain idea or concept. Instead, it focuses on sharing information about a process, or how to solve a particular problem. It can offer strategies or tips, suggestions or recommendations on how to resolve an issue or report a progress, and more. The goal of business writing isn’t merely to share information, but to share actionable information. Meaning, this is information that teams can use to make a decision regarding a campaign or project.
What’s the Difference?
Well, academic writing is typically formal. You’ll read many types of academic that use a passive voice and the third person point of view. Business writing, on the other hand, is much more direct and concise, especially since many include instructions or suggestions. The writing also uses an active voice, typically. While it’s usual and nothing strange at all to find long sentences in academic writing, that proves tedious and often unnecessary in business writing. Also, there’s the flavor or tone of the writing. Academic writing often uses words that might often be complex or not quite as well-known. Academic writing in some circles also use jargon. Jargon makes it harder for people to understand the writing, thought, as it’s very inclusive. Meaning, only people who are in that circle or industry often knows what those words mean, which limit the number of people who understand the content. Business writing uses short sentences and simple words, as understanding is the priority.
Which One Do You Need?
What kind of writer are you looking to get on board? Consider your hiring requirements. Do you need academic writers? What kind of projects will you ask the writers to work on? Do the writers have the talent and skill as well as experience to handle the work for you? There are job marketplaces where you can find exceptional talent. If it’s your first time to check out online job marketplaces, then it’s important that you build up a credible reputation first. That means fixing your page so you’ll attract the right applicants. Go over your information to make sure the data is accurate and that there aren’t any mistakes. Keep in mind that the more reliable and trustworthy you come across, the better your chances of finding the right people.
How Do You Choose?
How much are the rates? That’s one of the most essential details that you’ll need to check before you hire a writing professional. Different services will mean different charges. What other services might you need a writer for? When you look for a writer, you’ll encounter two options: agencies and freelancers. Many job hiring platforms offer both options. Take a long look at your project requirements. Hiring the services of an agency is ideal for companies that require a team of digital marketing experts to handle a variety of tasks. On the other hand, if you aren’t quite clear about the volume of the work, or the demand is small for the moment and quite manageable for a freelancer, then go that route first.
What Should You Know?
Look for credentials and experience. Not just any experience would do, though. Find writers with industry experience, which means they’re in an excellent position to provide the style and type of content you need. Don’t forget to go over the reviews, though. Consumer feedback is useful, as it offers a ton of information about companies or freelancers. They can help you decide if you’ve chosen a good match for the project or your team. If there are too many negative reviews or complaints lodged against the company, take the time to check if these are unfounded or right on the mark. A bit of research will go a long way to help you get the information you need.