The year 2021 and beyond is the time of video marketing and storytelling. People are more comfortable watching videos and finding the solutions to their queries rather than browsing the web for hours. Being a small business owner planning marketing on YouTube can bring a lot of traction to your brand and drive substantial sales.
Most SEO reseller or business owners think video marketing on YouTube is hard and they can’t do it. But that’s not true and getting started on YouTube to promote your brand is easier than people think. In this article, we will have a look at the top five YouTube marketing tips for small businesses that will help you thrive.
1. First, plan the content strategy:
Before opening a YouTube channel, you need to plan an effective content marketing strategy that will help you with the content generated ideas for videos. Randomly opening a channel and posting a few videos will not help in the long run. To get the maximum benefits from your YouTube marketing, it’s better to have a strategy for at least three months. It will help you test your content theme and context with the audience.
You can also perform competitor analysis and check how they are using video marketing and what kind of content they are pushing on YouTube. Once you figure that out, it will get you more clarity of your content creation and the goals that you are planning to achieve through it.
Your goals can vary from generating more brand awareness to making more sales or achieving a subscriber’s milestone. Depending on your business goals, improvise your content strategy and start working on that.
2. Be the face of your brand
YouTube is a platform that allows you to become the face of your brand so that the viewers can get familiar with you and the company. Instead of uploading all white-board or animated videos, also try to publish videos in which you are talking about your services, products, or some solutions.
It will help you gain more trust among the new customers and also strengthen your brand positioning among the competitors. Videos with faces gain more trust than videos that don’t have any face. Just like testimonials and reviews, your face brings in more trust in your brand. Try to keep the host of videos the same as it will help customers to identify your brand and recognize it outside YouTube quickly.
3. Valuable content
No matter if you are a startup, a small business, or an established brand when it comes to creating content, it has to be value-oriented. Think of this concept in this way— People are busy and you only have an initial 10 or 15 seconds to impress and convince them why they should watch your video. The best hack here is to keep the intro extremely short and jump to the point pretty straight as it will help the viewers to watch the main context without wasting time.
If they are storytelling videos, then having a good intro and some interesting elements is completely fine. But when we are creating highly-targeted videos for solving some problem or promoting our products, it has to be to the point. If you have articles that are ranking high on Google, you can also try to convert that topic into a video and share it on YouTube.
4. Creating drip videos
The best way to hook the audience on YouTube is the give them multiple videos that are adding value to them. But, creating multiple videos should be a headache for you. To simplify this, create more than one video on a particular topic and give visitors a reason to come to your channel. Instead of creating a long video of 20 minutes, create a series of four videos of five minutes each.
It will not only solve your content gathering confusion but also bring more visitors to your channel. If you are planning to run video ads on YouTube, then these small videos are the best for generating more brand awareness.
5. Marketing through Ads
Apart from the organic tactics to thrive on YouTube, paid marketing also works really well on this platform. Every small business should allocate some budget for YouTube ads because they are highly targeted. Only interested people will click on your video for the thing that you are trying to promote. While running ads, don’t forget to add a call to action at the end of your video and in the description area. This will improve the conversion rate drastically and bring you a higher RoI for your YouTube ads.
These were some of the best YouTube marketing tips for small businesses in 2021 that anyone can use and drive results for their business. Start small and keep it consistent on YouTube as it takes time to build a relevant audience on your channel. Once you start gaining the audience, the journey is easier ahead.